The Authority is an organization that exist to fight and raise awareness about auto theft in the state of Pennsylvania. Funded by the insurance industry and created by the state legislature, their audience is broad and includes law enforcement as well as the general public. Their brand had evolved and fragmented over the years as different agencies were contracted to produce separate communications and campaigns without established brand standards. This simple and bold identity was created to allow for greater visual consistency while communicating the sense of authority and seriousness the subject matter demands.
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